The Ed-Fi Tech Congress in Phoenix, of April 2018, was a sink or swim moment for me, as I had just started working for the Ed-Fi Alliance. Among the first people I met was a representative from one of the big technology companies. The conversation quickly turned to the question of how to deal with data when the vendor would not send it directly into the Ed-Fi ODS/API. He asked me, “why not just put it in a data lake?” To which I had no reply. Nearly four years later, at last I can give a reasonable reply.